Xiaomi Shows Sales Strategy Shift as Mi 4i Release Set for Tomorrow

mi4iXiaomi is holding market suspense about its new handset, purportedly the Mi 4i, set for launch on Thursday in New Delhi as part of its “Global Mi Phone Premiere” with its teasers hinting at “i is coming” for quite sometime now.

The teaser displays two images but one slightly blurred and the caption reads: “Looks the same?”. It also provides the answer “i disagree”. The caption says, “Are all screens of the same size the same?” with hashtags #iDisagree and #MiLaunch2015.

The hint is that the display would be of high quality resolution though the device looks similar to Mi 4. Except for some cosmetic changes such as the Mi logo on top and slimmer bezels and sensors embedded on it.

The rumour mill is going gaga over the specs which may not be a great departure from the Mi 4 but similar in sporting features like a 1.65GHz Snapdragon 615 octa-core 64-bit processor with 2GB RAM, running on Android 5.0.2 Lollipop out-of-the-box and the high pixel resolution.

Last month’s rumour about the “Ferrari” handset in Chinese market may be released in the name of Mi 4i, as India is a key market for all Xiaomi handsets. Besides, Xiaomi has been changing every strategy of its past market acquisition tactics. It has radically shifted allegiance from “Flipkart-Only” to all e-commerce websites, including Amazon India and Snapdeal now.

Secondly, “Online-Only” strategy, it has shifted to “off-line too” strategy roping in “The Mobile Store” retail chain to sell its select Mi phones, including the Mi 4.

Thirdly, Xiaomi has almost bid goodbye to its time-tested strategy of “flash sale”, where it had kept the nerves of the customers on track every Tuesday selling up to one lakh devices in less than 50 seconds.

The success of Xiaomi is essentially on its low-budget phones and innovative marketing tools. Now that Mi 4i is all set for its launch in India on April 23, the brouhaha generated in the social media is enough for the phone maker to make a killing about it.

All said and done, Ziaomi remains a thriller fiction for MBA graduates to study and emulate and soon IIMs in India will be busy dissecting the way the Chinese firm grabbed huge Indian market pushing down giants like South Korean Samsung and Indian-bred Micromax.


Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.