Will Google Make Use of its New Acquisition Jetpac for Better Photo Search?

googleGoogle Inc has announced its next purchase on the bloc, that is Jetpac Inc, whose software is useful for analysing digital pictures, but already having host of software packages under its sleeve, is it going to help Google make that extra mile towards global digital revolution searching for images and maps in seconds worldwide?

Google envisions to provide the search results alongside advertisements on desktops and mobile phones using the new software it gets from the acquisition of Jetpac. It will also help Google to better its photo search online and video search across several video uploading websites in the world.

Otherwise, Jetpac, based in San Francisco in the vicinity of Google’s headquarters, gleans information from social-media photos, such as Facebook’s Instagram to furnish or create city guides. It analyzes pictures of food, decor and people, before offering city guides and locations.

Google has been on a shopping spree for visual search software to provide city guides, which it sees with full potential in the next phase of search trends. It provides city guide, photo analyser and picture detection. Google’s next step is to integrate all the visual search software applications to increase search operability on mobiles and hence charge more for advertisers, especially in local areas such as restaurants, shops, malls and multiplexes.

JetPac was founded by Julian Green, chief executive officer and Pete Warden, chief technology officer with a fundraising of about $2.4 million from venture capital firms, including Khosla Ventures so far.

Jetpac has been in demand for visual search and comparison with as more people upload photos and video to the Web and Jetpac software can compare the photos or videos without written cues. However, it said on its website that it would end downloads and support for its software with effect from September 15.

Earlier this month, Google had acquired smartphone-messaging application Emu and video-creation service provider Directr Inc to integrate its its mobile with ads feature. The Directr had sent deals worth $4.2 billion in the first half of this year. Last year, it bought mapping startup Waze Inc, paying more than $1 billion.

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