Why Apple Turns Aggressive Ordering 90 Million Units of Upcoming iPhone 6S?

Apple orders supply of 90 million iphone 6s, 6s plus devices from China.

Apple orders supply of 90 million iphone 6s, 6s plus devices from China.

Now that the news of Apple placing a whopping order of 90 million units of its upcoming iPhone 6S and iPhone 6S Plus is catching the attention of many, the markets are shaky at the news as it may herald dumping iPhones on everybody’s lap.

As  Foxconn in China begins the tremendous task of manufacturing close to half a million units per day, if Apple had given the order last month. It means in about 6 months or 180 days, Foxconn should produce 90 million of the upcoming iPhone 6S and 6S Plus.

While Foxconn in China, known for its intensive labor conditions prompting sometimes even suicides among workers, may pull a surprise producing them on time and shipping them to Apple. But beyond the shipment, the sales strategy of Apple looks more aggressive than the days of Steve Jobs.

It’s not without reason that Jobs successor Tim Cook, Apple CEO, gave the early indication when he announced the company’s second quarter results on April 27, citing the fact that international sales accounted for 69 percent of the quarter’s revenue. Cook must be eyeing not 69 but at least 75% international sales in the year 2016, when he ordered 90 million iPhones for sale next year cet par.

Tim Cook, Apple’s CEO hinted, “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”

That gives credence to the most appealing feature of iPhone 6S touted to be the Force Touch that has been included in its recently released Apple Watch and later appeared in the 12-inch MacBook. The Force Touch technology sensors can distinguish between a light tap and deep press, making the device innovative after 2007 when the first touch-pad technology was introduced. Will it get the desired demand or is there something more in store in iPhone 6S?

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