WhatsApp rival Viber, which specializes in free chatting, is catching up with other social media giants in the Indian market reaching 40 million users in a very short period of about two years since its entry in December 2013.
Viber provides free messaging and calling app, though it lagged behind WhatsApp that was able to capture 70 million users in India. Though Viber reported 40 million registered users in India, the active number may be in the range of 30 million and still it remains a good example of market penetration in a very short period.
Besides providing free chat, Viber also added multiple features suitable for Indian users and one such release was Viber Public Chats that allows users to discover, share and interact with other communities and share content on mobile.
Viber has to withstand the main competition from WhatsApp that has covered iOS too besides Android for free voice-calling feature rolled out last month. In addition, Viber for Desktop allows you to send free messages, make free calls to other Viber users, on any device and network, in any country.
“Our sound quality is much better than a regular call. Once you and your friends install Viber, you can use it to talk and message as much as you want. Talk, message, and talk and message some more – for free!” says its ad catchline.
Interestingly, Viber also allows you to call any number that doesn’t have Viber at low rates using ViberOut, its new product. ViberOut lets Viber users to make domestic or international calls at low rates from smartphones to landlines or mobile numbers, even when they are not Viber numbers. ViberOut is currently available only on iPhone and Android devices, with support for other platforms such as Blackberry or Moto phones coming soon.
But, beware while using ViberOut credit as this auto top-up automatically recharges your account with ViberOut credit once the balance falls below $2.