Twitter is relaxing its 140-character limit gradually and last month it was for videos and this month, it said no such 140-character limit for direct messages will be enforced from July 1, 2015.
It means Twitter users can send longer direct messages or DMs, making more like instant messaging system or a grou[p chat on the lines of other social media outfits like Facebook Messenger or WhatsApp.
In its message to the developers on its website, the San Francisco-based company said since DMs are different from tweets and applicable for communication between individual users, the traditional 140-character limit will go. However, the Tweets as such will still be under the classic limit of 140 characters, it clarified.
“We’ve done a lot to improve direct messages over the past year and have much more exciting work on the horizon,” said Sachin Agarwal, who is in-charge of Twitter’s Direct Message system. “You may be wondering what this means for the public side of Twitter. Nothing! Tweets will continue to be the 140 characters they are today.”
Twitter is under pressure as its CEO Dick Costolo is stepping down and the social media company is caught in the competition for over a year to define its vision and move forward. Despite a successful IPO, Twitter, with a market capitalization of about $32 billion as of 2014, posted a loss of $511 million in the fourth quarter of 2013.