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Twitter Adds ‘Highlights’ Feature for Android Phones Now, Takes Shot at Facebook

Twitter_logo_bluePitted against ever-modifying Facebook in social networking arena, Twitter is undre duress to invent new ways to enhance the tweeting culture among its users and the latest feature it has added is “Highlights”, which helps users sift through numerous tweets on their feed at a glance quickly.

The new feature “Highlights” provides on a platter two summaries daily “of the best tweets for you, delivered via rich push notification,” according to a blog post on Twitter by co-founder Gordon Luk.

“We want to help you get the most out of Twitter, no matter how much time you spend with it. While your home timeline is a great place to browse through and engage with Tweets, we know it can be challenging to find the time to get through everything.

Highlights, are created to catch up the user’s best stuff and relevant tweets, decided based on the your “accounts and conversations that are popular among people you follow, Tweets from people you’re closely tied to, topics and events that are trending in your area or within your network, and people that are popular or trending among people you follow.”

It means if a user is following Amitabh Bachchan, his daily summary delivered twice in a day will have all the tweets by the actor, besides providing all other tweets by celebrities that the user follows.

In addition, tweets on trending events in your geographical area, tweets by the network within your contacts and celebrities trending among people you are following. In a sense, what twitter is embarking upon is a refined version of what Facebook has avowedly done in the last two years.

To see Twitter Highlights, you will click on a notification on your phone up to twice daily letting you know your Highlights are ready. By opening the notification, you will be directed to the Twitter app where your Highlights will be displayed in a new interface.

“View them all by swiping through from right to left. When you’ve reached the last Highlight, another swipe puts you directly into your home timeline,” says the blog explaining the modus operandi behind the new feature.

To begin with, Highlights will be available only in English and to Android users. To receive, you have to turn it on by visitng Settings. Once you select your account handle, check the Highlights box. “We’re refining the experience on Android first and will consider bringing Highlights to other platforms in the future,” said the post defending the move to restrain it initially to Android phones.

“With this latest improvement, we’re delivering the best of Twitter to you, so it’s easier to catch up with your world,” said Luk in his blog.

While the feature is just a cosmetic addition, it may take some time before catching on with the twitterati. But Twitter is under pressure to match up to Facebook as the rate of increase in its user-base is slowest among all the social media networks. It grew to 288 million or just 4 million more than the last quarter.

The San Francisco-based one-to-many messaging service last week announced a relaxation of its 140-character rule for users who retweet the message. Its next quarterly results will be announced next week and the company is likely to announce not-so-bad earnings but far less than impressive figures.

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