DJ Poster (PR)

Trailer of Allu Arjun’s ‘Duvvada Jagannadham’ Goes Viral, Brahmin Row Over

The first trailer of Telugu superstar Allu Arjun’s much-anticipated film Duvvada Jagannadham (DJ) was released late on Monday evening featuring Pooja Hegde in the lead roleand so far it has clocked more than 3 million visitors. As of 3:45 pm Tuesday, the film had clocked 3,725,781 views.

Allu Arjun, the 34-year-old actor initially stars as a Brahmin cook while in the later part, he is seen as a stylish young man, who is bent upon accomplishing his mission. Though a Brahmin cook, he falls in love with a modern girl and transforms himself but not before accomplishing his mission.

Directed by Harish Shankar, who has made “Gabbar Singh” and “Ramayya Vasthavayya”, the film by Arjun is likely to be an action thriller befitting the entertainment quotient of the actor.

Karnataka girl Pooja Hegde’s third Telugu film, DJ should come as a total entertainer. The actress of Bollywood film and actor Hrithik Roshan’s Mohenjo Daro, was upbet when she shared on Twitter her excitement to finish the third film in Telugu. “My next Telugu film #DJ..Here’s a glimpse of it…tick tock. Enjoy.”

The film’s song “Gudilo Badilo” uttering Lord Shiva’s recital ‘Namakam Chamakam’ made into a pun had attracted huge outrage. Dronamraju Srinivasa Rao, President of the All India Brahmin Federation told TOI: “These days, filmmakers are showing the Brahmin community in a very negative and poor light. In DJ, they have taken the words from Lord Shiva’s recital ‘Namakam Chamakam’, and made a pun on it. We will not tolerate this.”

However, director Harish Shankar met the protesters and told them that these lines will be removed from the song. Duvvada Jagannadham is scheduled for release on June 23, 2017. ‘Gudilo Badilo’ song had earlier received more than 5 million views on Youtube.

The other song Saranam Bhaje has already crossed three million views. DJ has already reached the top charts in Wynk Music, Jio Music and in other music portals online.

Aditya Music Label owner Mr Umesh Gupta & Aditya said, “Aditya record label is proud to be associated with this prestigious film ‘Duvvada Jagannadham’. With just two single release, DJ has turned all the heads towards it and stay tuned for more fun, entertainment and brilliant songs from this album!”. 

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