Ringing Bells, a just 5-month-old company has shocked many netizens and media when it had sent an invite revealing that is launching a smartphone on Wednesday, February 17, 2016 that is priced as cheap as Rs.500 ($7). Unbelievable but many journos found that the company was very much there after making frantic calls.
The device priced Rs.500 is aptly named ‘Freedom 251’ but the specs and features are still not known nor leaked ahead as is the case with many top brand smartphones. Otherwise, Aakash tablets from a joint venture between Government of India and Canada-based manufacturer Datawind has ruled such frenzy pricing for its tablet earlier in India. Even they have announced to launch their smartphone with Reliance priced Rs.999 soon. But the new phone half of the price cheapest smartphone on the cards.
In fact, Ringing Bells launched its earlier phone 4G LTE Smart101 priced Rs.2,999 (approx $44) with all modern features such as 5-inch display IPS display with qHD (960 x 480 pixels) resolution though its quad-core processor was not well-known. With 1GB of RAM and 8GB of internal storage along with a MicroSD card slot, it was sporting an 8MP rear camera with LED flash and a 3.2MP selfie camera on the front, backed by 2,800mAh battery.
Ringing Bells has also launched two mobile phones — Ringing Bells 4U and Ringing Bells Master with a price tag of Rs.799 and Rs.999 respectively. But launching a smartphone priced at Rs.500 will tumble the market upside down and keep all the Chinese phone-makers on run for money.
Incorporated on 16 September 2015, just five months ago by three directors — Mohit Kumar Goel, Sushma Devi and Rajesh Kumar and 300-staff, the company promoters reportedly had no radical telecom or IT background. It is dependant on outsourcing for testing, despatch and quality control.