Xiaomi’s 9th sale of its latest budget phone Redmi 1S will go for another “Flash Sale” on Tuesday but the company did not mention how many are on counter, while last time the number was about 60,000 units. The pre-registration to participate in the flash sale is over now and online e-commerce giant Flipkart will open up the sale at 2.00 PM sharp.
Unlike in the past, the flash sale is turning into a minutes-sale and the company is not foming forward to share the details of the seconds or minutes it takes the total number of phones on the online counter, reportedly due to the negative reports on its user data being in China and a rumor that IAF opposed the crew buying it though it was denied later.
Leaving aside the security concerns, Xiaomi has already announced shifting its servers for India elsewhere at Amazon servers in California or Singapore.
Otherwise, Xiaomi has announced the ninth flash sale for its Redmi 1S smartphones in India, via Flipkart on Tuesday at 2 PM for pre-registered users. It said on Flipkart: “The Redmi 1S sale begins on November 4, 2014…Registration for the Nov 4 sale is now closed. If you have registered for this sale, please Login.”
And its Twitter account said last night:”Mi fans, you have up till midnight to register for tomorrow’s Redmi 1S sale!!” When opened, the message said, “Lucky MI fans, you’ll get a Redmi 1S in your cart by 4PM on 4th Nov. 1-Day only 10% discount applicable on selected cool Redmi 1S covers,” it added.
— Mi India (@MiIndiaOfficial) November 3, 2014
This time the company is silent on how many units are up for sale, nor did it reveal how many users have registered so far for today’s sale unlike before. Further, the company has discontinued its free gifts from the 7th sale onwards. While the time taken for the 8th Flash sale is still not revealed by the company, it took 4.2 second in the sixth sale to sell 100,000 units in a flash of moment, upsetting many of the 300,000 users who had queued up for it after pre-registration.
Even on Flipkart’s Big Billion Day sale, it was sold online without any requirement for pre-registration and more than 150,000 units were sold though in minutes, if not seconds owing to the website crash. The 5th flash sale saw 60,000 Xiaomi Redmi 1S smartphones sold in 13.9 seconds, the 4th flash sale saw 60,000 Xiaomi Redmi 1S units sold in 5.2 seconds.
In its 3rd sale, 40,000 Redmi 1S units were sold in just 3.4 seconds, which was slightly faster than the time it took in its second flash sale that was done in 5.2 second. The first flash sale of Redmi 1S sold 40,000 units in 4.2 seconds.
The Redmi 1S is also on sale in Hong Kong, Malaysia, Singapore, Taiwan, the Philippines and Indonesia. Specs of Redmi 1S: The Redmi 1S, purportedly a Moto G killer with a 4.7 inch IPS display, 1280×720 pixel resolution, was powered by a quad-core 1.6 GHz Qualcomm Snapdragon 400 mobile chipset, with a 1GB RAM and internal storage of 8 GB, expandable up to 64 GB.
It runs on a version of MIUI. modified from Android 4.3 Jellybean, and the Redmi 1S sports dual SIM, one the standard SIM and the other for nano SIM with its own batteries and own recharger. It has an 8-megapixel camera with a wide f/2.2 aperture and a LED Flash and provides burst mode, auto-focus, zero shutter lag, HDR and real-time filters and the second camera with 1.6 megapixels is good for selfies.
The device is switchable between the ‘Light Mode’ that shows bigger icons and the ‘Feature Mode’ that displays small icons. Battery used is a 2000 mAh one. The Mi Redmi 1S is fitted with a 1.6GHz Quad-Core Qualcomm Snapdragon 400 processor with Cortex-A7 core. Xiaomi also unveiled an OTA (over-the-air) system update for the Xiaomi Redmi 1S, including fixes for major bugs.
@MiIndiaOfficial because many of d redmi users says that it has heating & battery draining issue even after MIUI update, I’m confused! 🙁
— Rupesh Badole (@Rupesh_Badole) November 3, 2014
It was here Xiaomi was sending the user data to its servers in headquarters attracting security or privacy concerns in India.
More than the specs, Xiaomi has brought forth an entirely new concept in online flash sale unique to e-commerce websites and Flipkart is the major beneficiary and the sale strategy remains a lesson for many ad honchos in years to come, while IIMs and other business institutes will include it a must-study soon.
KEY FEATURES OF REDMI 1S:
8 MP Primary Camera
1.6 MP Secondary Camera
Android v4.3 (Jelly Bean) OS
1.6 GHz MSM8228 Quad Core Processor
Expandable Storage Capacity of 64 GB
Dual SIM (GSM + GSM)