It is obesity that has rocketed the world in the last three decades but the so-called miracle cure of ’30-minute exercise 5 times a week’ is not a perfect panacea, revealed a report from the UK’s Academy of Medical Royal Colleges.
The report, while backing the popular perception that exercise stems health disease risk, type 2 diabetes, dementia and some cancers by 30%, said emphatically that it “does not promote weight loss”, sending shcokwaves down the spines of the medical community.
The shocking revelation came from a Lancet global burden of disease report that said poor diet causes more diseases than physical inactivity, alcohol and smoking combined. But this fact is little appreciated by the medical community despite extensive scientific proof due to a wrong message being sent by the corporates that calorie count matters.
The report deplored the new trend as the same that the tobacco industry followed to stall government intervention for 50 years and Coca-Cola spending $3.3 billion on advertising in 2013, sending out a message that ‘all calories count’, thereby associating their products with sport, suggesting it is ok to consume their drinks as long as you exercise.
Based on an econometric analysis of sugar availability, the report said for every excess 150 calories of sugar (one can of cola), there was an 11-times increase in the prevalence of type 2 diabetes compared to similar 150 calories obtained from fat or protein.
Since this study fulfils the Bradford Hill Criteria for causation, the report said restricting carbohydrates is the single most effective intervention for reducing all the features of the metabolic syndrome and hence the best approach to manage diabetes, even without weight loss.
Ridiculing the celebrity endorsements of sugary drinks, and linking junk food and sport, the report said a sort of ‘health halo’ legitimisation of third-rate products is “misleading and unscientific”. “This manipulative marketing sabotages effective government interventions such as the introduction of sugary drink taxes or the banning of junk food advertising. Such marketing increases commercial profit at the cost of population health,” the report warned.
“You cannot outrun a bad diet,” said the report in a stern warning to all.