Twitter is toying with another new way of providing a service for media and marketing professionals in order make more revenue for its existing platform with a huge reach but lesser revenue.
The new TweetDeck for professionals such as journalists, marketers, publishers, upcomings brands and celebrities will be an ad-free platform for a subscription of $19.99 (Rs.1300) per month and they will be encouraged to send across long letters of their success, marketing material and of course, news with juicy photos and a lot of data insights and analysis.
Giving details, industry watcher Andrew Tavani revealed the details on his Twitter account @andrewtavani, giving screenshots on how the upcoming premium plan for TweetDeck will work once Twitter decides to roll out the plan. Currently, Twitter is conducting a survey ahead of its implementation.
However, Twitter said in a statement: “Twitter is conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
Twitter has always been exploring for a viable subscription model though many of them failed miserably in the past compared to its rival Facebook or Google. But this time Twitter is focusing on news professionals and marketers as nearly 60% of Twitter traffic is dominated by news or news-related material.
It is planning to add new features such as exclusive news alerts, news summaries, content management tools such as bookmarks, to-do-lists and ‘save for later’ among others. Twitter is also considering to offer media professionals to create custom audience lists based on interest, region, etc.