The Department of Industrial Policy and Promotion (DIPP)-led Make in India (MII) initiative, has become the largest and fastest growing government initiative ever, on social media leaving behind other government department initiatives like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information & Broadcasting.
Make in India, has seen an overwhelming response since its launch three months ago, touching over 2.1 Billion global impressions on social media and reached an overall fan base of over 3 Million on its Facebook page.
According to the numbers, the Make in India Facebook page adds a new member every 3 seconds a feat that has not been achieved by any other department of the government and a very few in the private sector.
On Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube.
Besides the social networks, the website (www.makeinindia.com) has seen page views over 5.5 million being accessed by over 1.7 million users across the world.
Displaying innovative usage of the spocial networking platform, Make in India has also held a live Q&A session on Twitter on the topic of “Ease of doing Business in India” and Amitabh Kant, Secretary DIPP, has taken about 150 queries put up by the users from across the world.
Make in India which focuses on attracting businesses to invest and manufacture in India aims to make India a global manufacturing hub, while bringing about an economic transformation in the country, has consciously taken the Digital First approach in propagating its agenda across the globe with more than 25 sectors to promote.