‘Bhaag Milkha Bhaag’ actor and famous film personality Farhan Akhtar has called for gender equality on "International Men’d Day", becoming the first man to be appointed UN Women’s South Asia Goodwill Ambassador.
Farhan is also known for launching the the Men Against Rape and Discrimination (MARD) campaign last year after the gory death of Mumbai-based woman lawyer Pallavi Purkayastha’s death in the hands of a watchman for resisting sexual assault in August 2012.
The social awareness campaign aims to raise men’s mindset to accept women as equal in a society wrought by discrimination against women and particularly against girl child. The campaign gained momentum after another Delhi gang-rape incident in December 2012 that jolted the nation’s capital.
Akhtar, 40, is the first man to be appointed UN Women’s South Asia Goodwill Ambassador. Son of film personality Javed Akhtar, Farhan has been associated with the tinsel town for pver two decades abd shot to fame with his recent film "Bhaag Milkha Bhaag’.
Farhan Akhtar tweeted on Wednesday: "International Men’s day today. Let’s make it a marker for a renewed understanding of how we can contribute to create an equal future. #MARD."
Film actors Shahrukh Khan, Priyanka Chopra, Arjun Rampal, Hrithik Roshan, Telugu actor Mahesh Babu and cricketer Sachin Tendulkar are among its supporters and Mahesh Babu and Sachin even lent their voice for an audio-based poem, written by Farhan’s father Javed Akhtar.
Farhan and his sister Zoya Akhtar are producing their next film "Dil Dhadakne Do".
Farhan Akhtar promoted its cause at Indian Premiere League’s 6th season distributing 70,000 moustaches among the audience at Eden Gardens, Kolkata.