Google executives Tom Oliveri, Caesar Sen Gupta, Sunder Pichai and Rajan Anandan at the launch of Google Android One smartphones in New Delhi, on Sept 15, 2014. (Photo: Amlan Paliwal/IANS)

Google Plays Havoc with Paid YouTube Red Business, Bereft of Level-Playing Field

If you are uploading videos on Youtube without paying the customary fees of $9.99, the video giant will mark your videos “Private” and they will not be shown on public platform, as greedy Youtube, owned by Google is bringing into force its own version of Net Neutrality violation.

Called YouTube Red, YouTube’s latest revenue generation model entails viewers not to suffer advertisements before watching the video but at the same time those who who come under creators or Youtube Partners will have to shed $9.99 to stay in the Redpaywall. While these paid subscribers get ad-free YouTube videos, access to Google Play Music, exclusive original content from YouTube official Creator partners like PewDiePie, even the creators are at a greater risk now.

“Ninety-nine point nine percent of the content on YouTube will be free, as it always has been,” Robert Kyncl, YouTube’s chief business officer, said but not revealing the other side of the story. YouTube Creators have seemingly been left out of the non-paid spectrum of Youtube.

Those who are not joining Youtube’s paywall will now be marked “private” and their videos will not be visible to all on Youtube but only to the Creators themselves. Despite Youtube claims that both creators and users have been asking for YouTube Red, it clearly violates Net Neutrality and Youtube owner Google stands exposed on its dubious double standards.

“Today, the overwhelming majority of our partners, representing nearly 99 percent of the content watched on YouTube, have signed up. Videos of partners who don’t update their terms will be made private, but we remain committed to working closely with these partners with the goal of bringing them on board,” said YouTube not mentioning the fact it meant fleecing the little $9.99 per month from them too, irrespective of no guarantee of generation of any fixed revenue.

No wo0nder, Youtube takeover by Google was not without reason and the revenue generation model outsmarts all other contenders. With no competition, Youtube is virtually monopolizing global video business and those left out its red will now be forced to fork out $9.99 or be left out of the business, thanks to greedy Google owners.

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