After several trials and failures at selling something on its huge Facebook platform, the social networking website has come up with a unique feature allowing both sellers and buyers interact online bereft of e-commerce giants like Amazon or Flipkart.
A report on the Next Web stated that the beta version is visibly noticed by some users as ‘Sell Something’ next to the ‘Write Post’ button, while posting a message on a group. So, the user can sell something to his group for now by adding a title, description, image, price, location and pick up and other delivery options.
Those who are interested within the group can post their remarks, seek more details and availability date and delivery mode. The interaction within the group makes it specific and relatively reliable.
Facebook has confirmed the feature in its reply to The Next Web, saying the feature is still in its beta version. “This is a small test limited to select Facebook Groups that have active selling communities today.”
Facebook has been focusing on its groups to develop the e-commerce platform and recently pushed out a group sharing of Android and iOS apps last month to let the users create and interact with communities.
However, its earlier experiment called ‘Gifts’ on the site for users to send their friends in the US certain category of actual gifts, did not take off. The new platform to allow sales activity within the groups or commuities is another tweaked version that the social networking site is hopeful to replace the exclusive online stores like Amazon and Flipkart.
The model will be useful for new mobile makers like Xiaomi and Vivo who are keen to offer their phones on exclusive platforms in the future, without the intermediary like Flipkart or Amazon. Xiaomi can benefit from this model as it has recently hinted to set up its own online sales platform. Now it can divert all its registered buyers to visit the Facebook and buy the phone on flash sale instantly.
However, the model still requires country-specific registration and license formalities to take off.