Domino’s Pizza, a major firm in pizza delivery, has launched a new app for customers to track their order from anywhere, at any time called Domino’s Tracker for Apple Watch, beginning July 8.
Customers can now track their order from the time it is taken — from the moment it is placed in the oven and to its making when ready for carryout or delivery, all from their Apple Watch, said Domino’s, which is one of the first in the U.S. pizza industry to go digital in bringing out the tracking capability online and now to Apple Watch.
“Domino’s is always looking for ways to continue leading the e-commerce industry with our customer-focused technology, and our new app for Apple Watch is no exception,” said Dennis Maloney, Domino’s vice president – chief digital officer.
From the watch face, App Store users will be able to swipe up to quickly access the Domino’s Glance. Glances are shortcuts to the apps users view most frequently. The Domino’s Glance will feature a brief status update of a customer’s current order.
Last month, Domino’s launched ordering with an emoji by text. Customers who opt-in and add their mobile phone number to their existing Pizza Profile on its website, can re-order their established Easy Order by simply texting the pizza emoji or “Easy Order” to DPIZZA (374992).
“There are an estimated 8 trillion texts sent every year worldwide,” said Patrick Doyle, Domino’s president and CEO. “With so many people using their devices to communicate in this way, it made sense to allow our customers the chance to order pizza that way, too.”
Text ordering joins Domino’s suite of AnyWare ordering options: Twitter, Samsung Smart TV, Pebble smartwatch app, Android Wear smartwatch app, Ford SYNC AppLink system and voice ordering with Dom.