meelo evaru koteeswarudu chiranjeevi first episode from February 13, 2017 (Photo: Star TV Network Facebook Page)
MKeelo Evaru Koteeswarudu Chiranjeevi first episode from February 13, 2017 (Photo: Star TV Network Facebook Page)

Deja Vu KBC? Despite Megastar Chiranjeevi, MEK Show Failed!

Riding high on the comeback success of 150th film “Khaidi No.150”, Megastar Chiranjeevi thought that his TV debut show “Meelo Evaru Koteeswarudu” would hit the roof of every Telugu viewer’s home but it proved otherwise.

Similar failure happened with Shah Rukh Khan who thought that his active and generous gift-giving would turn around the flagging viewership but retreated hastily in view of failure in 2007.

Since the beginning from 2000, Kaun Banega Crorepati has been hosted by Bachchan for seven seasons except season three in 2007 when Shah Rukh Khan tried his wit and vigour but failed to keep up the TRP rating. Soon Big B had to return to rescue the show though it has dwindled eventually to no show now.

As foreseen at the time of Chiranjeevi stepping in to host Meelo Evaru Koteeswarudu (MEK), the Telugu version of KBC, the new host failed to evoke the same enthusiasm that his predecessor Nagarjuna had achieved. Not for the megastar’s shortcomings but the show itself has lost its value. Little did the Star Maa producers realised that the popular TV show lacked the basic mantra to keep up viewers’ interest.

The entire process of screening was done in haste at one go before the launch of the show and the viewers were given the option either to see others participating or not. No viewer could watch it in awe of Chiranjeevi alone as the basic tenet of “lucky me” factor eroded their interest in it. Unless there is a chance for everyone to try at least, such shows will not succeed.

For megastar Chiranjeevi, anyway there is another big project awaiting his attention and he is happy to exit and completely focus on his next movie Uyyalavada Narasimha Reddy that will go into shooting for almost eight months in a stretch. Time for star Maa to rework on the show’s basic winning strategy? Not merely bringing back Nagarjuna would help the show unless the show is run concurrent with the screenings for future participants simultaneously throughout.

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