BookMyShow, India’s online entertainment ticketing firm, has partnered with Uber, the smartphone app-based taxi-ride provider, to jointly offer movie enthusiasts to book an Uber when they buy their movie tickets on the BookMyShow mobile app. Depending upon the time to their movie show, the users will either get an option to ‘Ride Now’ or to set a reminder to book an Uber for later. Once the user has made their selection to ride in an Uber, they will be directed to the Uber app on the device.
However, there is no extra discount nor any added charges. Those who prefer Uber can choose to go by taxi once they book their cinema tickets. The nothing-new service is currently available only on Android app versions and will be released in batches on the play store over the next few days, said a joint press release by BookMyShow and Uber.
Marzdi Kalianiwala, VP- Business Intelligence & Marketing, BookMyShow said, "Customers are the reason we exist and we’re constantly enhancing our offerings to ensure they are delighted every time they book through BookMyShow. With an intent to make the overall experience for our users frictionless, while providing continuous value addition, we are delighted today to partner with Uber to offer an enhanced movie going experience to all our customers."
BookMyShow is now present in over 350 towns and cities across India, providing ticketing service to online users of over 14 million customers. Its investors include Ambani-owned Network 18, Accel Partners and SAIF Partners.