MINI India has launched its iconic MINI Hatch, MINI Convertible and MINI Countryman in Delhi. The BMW Group introduced MINI as a premium brand in India in January 2012 as CBU (completely built-up) units.
The car will be sold via the dealer Bird Automotive, which will provide after sales support to MINI customers from its workshop located at MG Road, Opposite Sector -14, Gurgaon.
Andreas Schaaf, President, BMW Group India said, “With the launch of Bird Automotive, we have brought MINI – the world’s most exciting premium small car brand to Delhi. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. At MINI, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world’s most emotional auto brand.”
Bird Automotive Vasant Kunj, is an exclusive MINI dealership that offers a display area of over 5000 sq ft. It has a six car display set-up spread across two floors. The new MINI dealership has been uniquely designed in a modern urban layout that represents the iconic MINI Lifestyle. Alongside its loft architecture, the dealership also has a MINI DJ Lounge, MINI Lifestyle Collection and MINI Accessories on display.
Gaurav Bhatia, Manager Director, Bird Automotive said, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the MINI celebration in India with the launch of the new MINI dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting MINI.”