The news is not that Salman Khan is back on the sets of Bigg Boss Season 8 as the host but his ex-girl friend Sangeeta Bijlani will participate in the show and share the place with him soon on the aircraft, which will be piloted by the ‘Kick’ star. Bigg Boss Season 8 is set to be aired in October on Colors TV channel.
The storyline of Bigg Boss is slowly emerging as the first trailer has already shown host Salman Khan in a pilot’s uniform with an aircraft in the background, indicating that the season 8 of Indian TV reality show may either show the pilot and host of the show taking his inmates in an aircraft or the house interiors made to look like an aircraft.
NDTV has reported Bijlani, movie producer Inder Kumar and Malayalam actress Amy Jackson for the show. "The show’s production team has just started approaching celebrities for the show. The three people who have been approached are Sangeeta Bijlani, Inder Kumar and Amy Jackson. But they are yet to get back to the team with their answer," NDTV reported quoting an unnamed source. Otherwise, TV actress Karishma Tanna has confirmed that she would be a contestant, the report said.
Raj Nayak, chief executive of Colors, meanwhile, told Business Standard that his team is working aggressively on the marketing front. "This time, we have marketed the show to our clients and partners differently. We have created categories of sponsorships beyond the usual, presenting, powered-by and associate sponsorships. We have also introduced car and telecom sponsorships. Maruti is on board as the car sponsor and for the telecom sponsorship, we are in talks with two brands. We are looking at adding another category, but it will be too premature to discuss that right now," Business Standard quoted him as saying.
Colors is reliably spending Rs 140-150 crore this season compared to last year’s season 7 that worked out to Rs.110-120 crore for 90 days. The advertise rates that the channel is seeking are learnt to be second only to the Indian Premier League (IPL) cricket tournament (Rs 4-4.5 lakh per second).
Snapdeal is already sponsoring the Season 8’s title at about Rs 35 crore for the season, more than the Rs 25 crore Vodafone had paid last season.
Even the host, Salman Khan, will be paid anywhere between Rs 4 and rs.5 crore, according to some estimates.