After Oppo, China’s World’s Thinnest Phone Vivo to Make India Debut Next Monday

Close on the heels of tech-invasion by Chinese gadgets is another Chinese smartphone maker, BBK Electronics, which has unveiled Oppo phones will come out with its latest Vivo touted to be the world’s slimmest phone X5Max on Dec. 15.

Chinese smartphone Vivo X5Max will be unveiled at a function in New Delhi on December 15 or next Monday and the company has already sent media invites.

The Vivo X5Max already released in China measures 4.75mm, which is 0.10mm less than the thinnest phone available in India of Oppo, another Chinese company, whose device is Oppo R5 measures 4.85mm. Another next slimmest phone in the category is Elife S5.5 measuring 5.1mm released last month by
Gionee, another Chinese smartphone maker.

vivo2Chinese certification agency TENAA’s website shows that the X5Max is a 5.5-inch phone with 1080x1920p display in full HD, running on a 1.7GHz MediaTek Oct-core processor and 2GB RAM, based on Android 4.4 KitKat platform. The phone has 90% of its components on to the edges to achieve the thinnest label in the world.

On camera front, it has a 13MP rear camera and another 5MP front-camera for selfies and it has all major connectivity options including 4G LTE, suitable for Indian 4G band. The phone is expected to support all major connectivity options including 4G TD-LTE, offering support for Indian 4G bands.

BBK’s market share tripled in China from 2% to 6% and even crossed Apple’s share in the Chinese market. It has entered into an alliance with Viacom18 Integrated Networks Solutions to enter the Indian market, while it is also fast expanding in Asian markets including Thailand, Malaysia, Indonesia, and Myanmar.

Reports said that Vivo phones in India may range from Rs 7,000 to Rs 40,000 and has plans to set up distributor network in 20 states next year, while it may venture into manufacturing in the country in the next 3 years.

Viacom18 TV channels include MTV, Vh1, Colors and Comedy Central and their audience will be the main target for the company to sell its Viva brand mobile phones in Inida. A Financial Express report said the company may partner with RJio to bundle 4G mobiles in the country.

An IDC report stated that Indian market, which was 44 million units sold in 2013, may exceed 80-million mark this year by the end of December 2014. Samsung has cornered 24% of market share, dropping 5% from Q2, followed by Micromax (20%) and Lava (8%).


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