Ads are just answers: Not always, says report

Days after introducing premium Google Analytics which will offer in-depth analytics at $150,000 for major online businesses and website owners to implement market strategy, search engine giant Google has come out with another offer, this time with the launch of a marketing campaign in New York to promote the use of enhanced search ads.

Nick Fox, Vice President of Product Management at Google, wrote in the blog post on Monday that he would be explain the featues of new ad campaign at the Advertising Week neing held in New York. “We’re developing ads that provide richer information to you because we believe that search ads should be both beautiful and informative, and as useful to you as an answer,” he said.

Listing three major ad types — Visual, Local and Social, he said ads often enhance the visibility for the advertiser while giving more information for the person searching for it, underscoring the importance of knowledge-enhancement by ads.

“Not only can you find theater times for a new movie, you can watch the trailer directly in the ad. Media ads put the sight, sound and motion of video into search ads. With Product Ads, people can see an image, price and merchant name, providing a more visual shopping experience. Because this format is often so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads,” Fox wrote.

On local searches, he said more than 20 percent of desktop searches are related to location while it is 40 percent on mobile searches. “Location-aware search ads can help you find what you’re looking for more easily by putting thousands of local businesses on the map—literally,” he says.

More than 270,000 of Google advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. “And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is located and view a map with directions,” he explained.

Finally, on Social ads, he said the +1 button helps people recommend businesses to their friends and since its introduction in March this year, Google has helped more than 5 billion impressions on publisher websites in a day.

Tech Crunch, however, differs with the numbers. They cited Google’s claim earlier that its +1 button served 2.3 billion times a day all over the web. Whether, the new number 5 billion relates to “serving” or “impressions” is not clear, the tech website says. “One theory is that the +1 button gets served 5 billion times a day on publisher sites, and clicked 2.3 billion times across the Web (including in Google search results),” says the report on Tech Crunch.

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