Not surprisingly, ABCD 2, the Bollywood’s match to Hollywood-based dance drama hits, has made it big earning the highest box office collections of Rs.14.3 crore on its opening day, June 19, relegating Akshay Kumar’s “Gabbar is Back” to No. 2 position.
Released in 3D in more than 500 theatres, the choreographer’s delight has been released in more than 2,000 screens in India and as usual the reviews were largely negative. (See the round up of reviews) But the film was able to touch the chord of the pulse of the youth that it should not stop at rs.50 crore as estimated but should ring in more profits for the producers and cheer to Prabhudeva.
Released by Disney India, ‘ABCD 2’ opened the day with the biggest box office collections compared to Gabbar is Back’s Rs.13 crore, Dil Dhadakne Do’s Rs.10.5 crore or Roy’s Rs.10.4 crore to cite a few releases of this year so far, while analysts are left with the number-game to supplement its instant success. Major markets such as Jaipur, Pune, Ahmedabad, Surat, Noida and Lucknow have seen theatres packed on the opening day.
Box office analyst Suniel Wadhwa said: “ABCD 2, the sequel to 2012’s ABCD, outperformed on its opening day, with a Rs 14.25-crore net box office.” Despite rains tormenting the whole of Mumbai, the film was able to command a better than expected turnout in multiplexes and movie theatres, he reminds. Whether the release date coinciding with the first day of Ramzan is still not supportive, overall the film has made dance enthusiasts take a re-look at the film’s success, riding high on “Dance India Dance” winners.
“Things look rosy for the weekend, as the target audience age group of 20-25 and the family audience has given a thumbs up, which could catapult the opening weekend to a Rs 45-50-crore net box office,” said Wadhwa.
The mantra to make a film hit the pulse of the box office is to depend on a positive word of mouth not media reviews, said another analyst. Despite bad reviews, “Tanu Weds Manu Returns” and “Piku” did well at the box office. Another reason for the success of “ABCD 2” is that the last two films “Humari Adhuri Kahaani” and “Dil Dhadakne Do” have run their show though not great letting theatres to give in to the new release that is bound to rake in more mullah.
Even overseas collections are impressive at $140,000 (Rs.92 lakh) in North America and the Gulf region accounted for another $310,000 (Rs.2 crore).
The film has already sold brand franchise at Rs.20 crore, music rights at Rs.10 crore and satellite rights at Rs.20 crore — all meeting the cost of the film already. Once the film crosses Rs. 50 crore, it should send producers plan another sequel with Prabhudeva who could showcase his father what a choreographer can do to Bollywood.